Living through imagination
This is a creative sentence going here, about this long
I am an artist and a developer.
I’ve written six books about creativity Looking At Art (With Your Eyes Closed) (January 2020's Book of the Month at Tate), Being Creative, How To Have Creative Ideas in 24 Steps - Better Magic, Everyone Is Creative, 12 Rules Of Creativity and How To Be An Artist, covering the areas of process, individual practice, generating ideas and group dynamics.
I've also developed and designed four products: OMETHR and ESPELIDES both iPhone apps, UWRMA a Twitter bot and 210CARDS a two-pack card system (the latter with Miles Hanson) – all of which offer shortcuts to the unconscious, relying on chance principles to allow access to instant radicalism.
These systems encourage the user to step beyond the frame of expectation and take a more innovative approach to the working environment.
Find out more about my consultancy work with my new project BNOCULR.
Since 2014 I have been running courses at Tate, as part of their Public Programmes (Experimental Making – Creating From Everyday, The Creative Act, Creative Process) and for the past 8 years I have been a faculty member at The School of Life, London (Summer School, New Year Intensive, TSOL Business, Creativity MOT programme).
I work with the unconscious (that hidden resource), drawing on the methods of psychology in order to access the intuitive in a project. My motives are experimental, exploratory. This releases many moments of connection that clients can then integrate into the practical day-to-day running of a business or enterprise.
I draw on the group's energy, using the live moment to transform products or to formulate unexpected ideas.
I integrate these play methods, generating new ways of thinking; moving beyond existing brainstorming techniques. My book Better Magic gives a useful repository of these tips – exercises, group tasks, games – and represents a blueprint for my current form of working.
Read an interview that I did with Age of Artists about creativity and business that discusses my practice in more detail.
Key areas: Working with creative blocks, innovation, brainstorming, product development, narrative, brand positioning.
Clients include Photo España, Portland Green Cultural Projects, The School of Life, Tate Public Programme. Workshops / presentations include Collaboration Company, FlexEarn, Ikea Paris, Janders Dean, Market Insight Forum, Market Research Society, Marketing Society of Ireland, Mayo Ideas Week, Not On The High Street, Ogilvy PR, OpenTable, PlaceMakers, PDP London, Saltwater Capital, Upstream Recruitment, You Can Now.
OMETHR
Michael Atavar
2020
OMETHR is a 500+ card system, divided up into ten subsidiary colours (each colour represents a quality). Shuffle the whole pack or focus on different configurations of the OMETHR colour spectrum.
ATTC-3: Michael Atavar for Psopo Bubble
App: Programming by Piers Aitman, with design and UI by Richard Scarborough
BUY
UWRMA
Michael Atavar
2020
UWRMA (Unconscious Writing Machine U-WR-MA) is a Twitter bot that delivers a new message every 24 hours at midnight CET.
UWRMA generates random sentences – a springboard for new approaches or prompts that the user can fold back into experimental writing.
ATTC-2: Michael Atavar for Psopo Bubble
Bot: additional aleatory programming by Joe Webber, with original logo and decal design by Richard Scarborough
FREE
Looking At Art (With Your Eyes Closed)
Michael Atavar
2019
The book helps you to build a relationship with contemporary art, using the gallery as a conduit to feeling – and includes 52 exercises (with plenty of tips to assist you) for your next visit to the modern art museum.
It contains Michael Atavar's teaching from his three courses at Tate.
A guide for anyone who has ever been to an art gallery.
Take it with you...
ISBN-13: 978-0953107353
Paperback: 128 pages
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ESPELIDES
Michael Atavar
2018
An app that rearranges your text in new, unseen ways. Write or paste your words into the ESPELIDES window then click on one of the buttons to manipulate the sentences.
ESPELIDES is useful for product ideas, names, titles, exercises in writing. Try it as part of your individual practice or within your creative agency.
ATTC-1: Michael Atavar for Psopo Bubble
App: Programming by Piers Aitman, with design and UI by Richard Scarborough
BUY
Being Creative
Michael Atavar
2018
We often treat creativity as if it was something separate from us - in fact it is, as this book demonstrates, incredibly simple: creativity is nothing other than the very core of 'you'.
Publisher: Aurum/Quarto
ISBN-13: 978-1781317181
Hardback: 160 pages
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How To Have Creative Ideas In 24 Steps – Better Magic
Michael Atavar
2016
Uses your unique creativity to deliver new and inspiring ideas.
This is a book that offers you some techniques for generating ideas. However, rather than describing brainstorming processes that already exist, I look to the unconscious as a source of inspiration.
ISBN-13: 978-0953107346
Paperback: 256 pages
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210CARDS
Michael Atavar and Miles Hanson
2013
A two-pack system, issued in a limited
edition of 210 signed copies.
In the set, the orange cards are used for
sparking ideas, whilst the other deck, the
grey cards, are designed for building on
those initial concepts. Use both in a
sequence, orange first and then grey, to
generate and complete an idea.
The box is ideal for ideas generating or
group process sessions
BUY
Everyone Is Creative
Michael Atavar
2013
Focuses on the power of creativity and
how it can transform your life.
What do we need to be creative? Actually
we already have the tools within us; we
carry them with us every day – our eyes.
All thatʻs required is that we see, use our
vision and accurately record the world
around us.
ISBN-13: 978-0953107339
Paperback: 256 pages
BUY
12 Rules Of Creativity
Michael Atavar
2011
Contains twelve practical steps that help
to stimulate your creativity.
I guide you through the basic principles of
the creative process – how to begin,
developing an original voice and working
with creative blocks. From beginner to
famous artist, everyone at some time in
their career will become stuck. These
twelve rules will help you to navigate the
stages of impasse, freeing up the log-jam
of ideas.
ISBN-13: 978-0953107322
Paperback: 272 pages